It was a desire Thomas Perretta had for awhile. He wanted to start his own watch company, but didn’t know where to begin. After working a monotonous work routine, he needed an outline. Creating a line of watches was going to be his form of self-expression.
As he sat on his couch one night watching Shark Tank, he kept seeing ads that included anchors. Oddly enough, those anchors became engraved in his head. They were a unique shape, and were rarely applied to products.
That’s when it hit him, he was going to create a brand of watches that customized the watch hands.
Thomas Felice creates unique watches where the minute and hour hands are shaped like anchors and sails. It’s an amazing level of customization, where the accessory aims to creatively represents the owner’s past.
The hard part of his process, was figuring out how to turn this idea of his into a product.